Max your Trade Spend Uplift with SpendO’s AI-enabled Optimizer
Experience SpendO Before You Spend On Promotions
While there are tons of resources available on the web that talk about the importance of Promotion Analytics solution for CPG companies, there is hardly anything that mentions about expectations on the implementation journey.. Trade promotions invariably impact the success of your product and correlate to your top-line. So, let me take you through the business need for a Promotion Analytics solution implementation. And by the way, these are my personal learnings while implementing these solutions for some of our prestigious customers who are industry doyens. So if you are a client or a vendor looking at implementing a Promotion Analytics solution, this is for you.
Real-time trade promotion performance insights
AI enabled promo planning recommendation
Simulations of promotions for better ROI
Predictive forecasting on sellout volumes
Spend Right. Spend Wise
The AI Enabled Marketing Enabler
SpendO is your go-to-platform for measuring promotion effectiveness. It intelligently aligns PoS and Promotions data, leveraging AI to learn what clicked and what didn’t. Ongoing campaigns or earlier promotions. SpendO’s analysis at the most granular level captures even the slightest of variation, taking all the factors into account. It goes one step ahead with depth and frequency recommendations for each promoted product eyeing their better promotion performance.
Promotion Differentiator
- AI Support At Every Spend
- SpendO answers 5 critical business questions which bother every promotional planner!
- Manual decision-making for endless scenarios can introduce unwanted bias and may conflict with the goal.
- Learn more on how to make the most of every promotional event by getting assistance from cutting-edge AI developed exclusively for the CPG industry. Get Started
Engagement Model
Avenues Of Services
Mapping Promotions End-to-End
Pre-Event Analytics
- Promotion planning
- Baseline Analysis
- Retailer Analysis
- Weak Promotion Analysis
- Planning Change Analysis
- Promo Clash Analysis
AI/ML
- Sale Volume Prediction
- Planning Assistance
- Promotion Optimization
- What IF analysis
- Baseline Prediction
- Actual Vs Prediction Vs Forecast
Post-Event Analytics
- POS Data Harmonization
- Post Promotion Summary
- Comparative Analysis
- Promotion Details
- Actual Vs Forecast
