Empowering Transformation
with Intelligent AI
Astraa’s Expertise:
Deep roots in Consumer Packaged Goods (CPG), a brand of Saama with a 25+ year legacy in data and analytics.
Goal:
Drive sales volume, optimize investments, and reduce expenses.
Focus:
Automating data pipelines, optimizing trade promotions, and enabling proactive decision-making.
Approach:
Dedicated, AI-powered solutions built for the CPG value chain.
Solutions for the CPG Value Chain
Astraa’s AI-driven solutions are designed to address the most critical challenges across the CPG value chain, from unwieldy data to optimizing every dollar of trade spend.
Proactive Planning & Predictive Analytics: Real-time Insights
Our “Promo Optimizer” framework is your essential co-pilot, providing actionable intelligence at every stage of the planning and promotion lifecycle. Platform: Our efficient data model allows for daily updates, seamlessly integrating promotional, sales, and marketing data from diverse sources.
Key Capabilities:
Optimal Promotion & Marketing Planning
Proactive Problem Identification
Preventing Cannibalization
Competitive Insights
Efficient Data Model
Agentic AI-Enabled Automation: Streamlining Workflows
Strategic deployment of Agentic AI in CPG helps you automate and fine-tune complex operational workflows, allowing teams to focus on strategic growth initiatives.
Key Areas:
Operational Automation
Intelligent Optimization
Go-to-Market Acceleration
Our Commitment: Measurable ROI & Strategic Growth
Our approach is firmly built on delivering tangible results and ensuring your investments directly translate into clear and measurable business growth.
Priorities: Enhanced ROI, increased gross profit, and scalable operations.
Key Principles:
Driving Strategic Growth: Our solutions consistently deliver measurable value, such as a significant increase in Fiscal Year ROI and a substantial reduction in “Bad” Trade Spend.
Scalable & Global Operations: Our modern, cloud-based solution is easy to configure and deploy, designed for global support across diverse markets and can ingest virtually any dataset for comprehensive analytics.
Comprehensive Expertise: We combine deep domain knowledge with cutting-edge AI/ML capabilities, offering holistic, modern, and highly efficient solutions.
