Beyond Life Sciences: Saama Announces New Brand, Astraa

CAMPBELL, Calif.–(BUSINESS WIRE)–Businesses quickly accumulate data, and often leave those records siloed instead of converging them into a critical asset that enables operations. According to Foundry’s Data & Analytics Report, 55% of organizations plan to increase investment in data-focused initiatives by the end of this year, a sign that enterprises are progressively relying on data for decision-making and driving business outcomes.

Saama’s data analytics platform has streamlined and accelerated processes in the life sciences and other sectors for a quarter century. Now, the company has unveiled a new brand, Astraa, to harness those efforts and continue to serve organizations in insurance, capital markets, consumer goods, healthcare, and public sector.

Astraa focuses on accelerating data-driven insights for better business outcomes while enabling domain-specific acumen to drive operational and financial efficiencies. For example, leveraging Astraa’s solutions allows retailers to optimize promotions by using data to better understand how consumers act. Similarly, Astraa builds data hubs for insurance providers and integrates their data sources so they are ready for analytics that can inform trends on rate changes or compliance requirements.